Blue Ocean Strategy Simulation

Blue Ocean Strategy Simulation The visual exploration at the start of Blue round 1 involved three different paths. Below is a summary of the findings of each of the path: Path 3: Looking Across the Chain of Buyers and Users It had the possibility of reaching upto 30% of market share. The main focus in this case would be on parents who dont want to intrude in their childrens personal lives by entering their room again and again but at the same time would like to control the time spent on gaming. The parents felt like they had lost control over what their children were doing. Many parents were also concerned with the easily snapping ability of discs because of which they had to buy their favourite discs twice or more. Most of the parents were also concerned about the cost and the environmental impact of batteries which were not rechargeable. There was also the issue of the cost of the games and maybe the answer lies in extending the length of the game to make it look like value for money. Finally, some people wanted the TV to store messages for their family members and wanted interconnectivity amongst the TVs for uninterrupted game play from anywhere inside the house. Two people also termed the game console as ugly. Possible Areas to work on: Control, Disc Protection, Rechargeable Batteries, Length and Complexity of the Games, Messages, Inter Connected Screens, Console Design. Path 1: Looking Across Alternatives The kids interviewed here mostly couldnt afford a video game and if given a choice, preferred another pair of shoes or a ball and wanted to move around the whole day with other kids after a whole day being still at school. The cost of the video games was a major issue with them. Also, many of them were ok with the quality of sound and graphics, which shows lack of interest in sophisticated devices. The exploration also led to an idea of mobile phones strapped to kids while they are playing so that the phones dont break after falling. For some of the kids who spent hundreds of dollars on sports goods, it was more a question of choice rather than affordability. Being with friends, and being active, not necessarily moving around was in. Possible Areas to work on: Cost, Sporty Mobile Phones, Fun Toys Path 5:   Looking Across the Functional and Emotional Appeal for Buyers The inherent thinking of these people about the video game industry was neutral to negative. They thought that video games are all about making people isolated, about technology and complexity. They also thought that games were about getting people together to socialize and have fun. These people were also quite intimidated by technology. This set of people also wanted the graphics, controller to be simpler. People also talked about the ugliness of the goods Possible Areas to work on: Simpler graphics, controls, easier games, proper training on using technology, creating games as a platform for socializing After discussing the various options available to us, we decided to launch blue box with the following specifications, the focus being on path 3 as it represented a major chunk- 30% of the target groups: We added controller sophistication and integrated screen and console design. We also reduced the audio sophistication as well as multimedia add-ons as there was less requirement of these features by the target group We also added rechargeable batteries, ability to control gaming habits as these were the major concerns of the people in path 3. Also, we included the additional feature with the ability to leave messages for others in the house. As a result of our decisions, we were able to attain a market share of 3.3% for the blue box. Thus, when coming up with a new product offering in an attempt to differentiate from our competitors, and in the process launching a blue ocean product, we decided to look across the chain of buyers and users and identified target groups, who when given special features suited to their requirements, will buy our product and it will be an offering distinct from industry standards. Application of Lessons Learnt to Quasar Media (Digital Media Agency) Blue Ocean Strategy Simulation taught us primarily to create a blue ocean for ourselves in order to differentiate from the competitors. The blue ocean involves offering something/ doing something/ making changes in the product which has not been done before and which makes your product stand out amongst all the products in the industry. The trick then also lies in sustaining that unique offering and continuously offering something extra. Quasar Media, a digital media agency, offers different services, a few of them being: Full service digital media solutions End-to-end services on Online Media, Search and Mobile marketing creative digital media search marketing and optimization E-CRM E-commerce Website development, back-end and optimization Interactive tools Mobile marketing Marketing Campaigns AoR Conceptualizing, developing, creating , hosting and managing digital assets. Social Media Optimization (SMO) Graphics Design Apps and Content Search Engine Marketing (SEM) Now, Quasar Media offers almost all of the services which are offered by a typical digital media agency in India. The time is right for the company to go that extra mile and differentiate from the competitors and create a blue ocean for themselves. Keeping into consideration the functional and emotional appeal of technology users in India, iPad is the next big thing. There is going to be an avalanche of sorts when the iPad comes into the market. Thus the high value differentiated product proposed is inclusion of iPad into the social media strategy. Inclusion of iPad into the Social Media Strategy: Including iPad into the social media strategy would primarily involve coming up with fresh Applications specific to iPad. IPad also supports multi tasking, in which many applications run simultaneously. Hence, living in the background is very important as you can be visible to the user, even when your application is in the background. Thus, this will become a competing factor beyond those on which the industry currently competes. Assignment No. 2 Let us start by looking at the nature of demand for bottled water in urban India. Unlike in the US, the water in the Indian home is not considered safe to be drunk directly. Almost all urban families use either an RO system, a candle filter or a big can of mineral water. Public places such as railway stations do not sound convincing even if they have water taps and in a way force people to purchase mineral water from there. In restaurants, since customers have no visible quality standard to know if their normal will be clean, they get ripped off paying double for mineral water. So, bottled water in India isnt catering to demand but is merely filling in for the lack of safe, clean water in our kitchen taps. Thats why bottled water in India is a Rs1, 000 crore industry growing at 40-50% annually. Parle was the first company in India to come up with bottled water and was in a way responsible for shaping up the bottled water industry in India. People today associate water with Bisleri and have in fact stopped calling it water and instead call it Bisleri only. But these days, there is increasing competition from international players like Coke, Pepsi, Nestle etc and national players like Mount Everest, Manikchand, and Kingfisher. The retail packaged water industry is growing at . Following are the factors which are fuelling this industry growth: Higher disposable income Increased on the go behaviour Importance of hygiene Increased Availability Affordable Price points In a scenario where there is no Genie in the bottle, the companies need to differentiate from the rest of the pack and need to create an uncontested space for themselves. The need of the hour is to create a high value, differentiated Blue Ocean Strategy product offering, which includes competing factors beyond those currently offered by the industry. Blue Ocean product Offering: Fruit Flavoured Water, Value added flavoured water like natural ayurvedic additive The rationale behind this Blue Ocean strategy is catering to the functional appeal and requirements of buyers. Essentially the customers are going to remain the same, but the modified product offering will cater to those who are tired of plain water or sweetened carbonated drinks. We all know that todays consumer is very health conscious. Hence, this health conscious consumer will be attracted towards water with fruit in it which gives it a healthier feel. The health conscious consumer will also be attracted towards the water with ayurvedic ingredient which is considered natural and is known to cure diseases. The factors of the industry that have been  eliminated  as they no longer have value Increasing awareness among people about consuming safe water which in turn increases demand Advertising only to the premium and elite class ( Today everyone consumes bottled water) The factors that have been  reduced  as they over serve customers Flashy packaging ( As it doesnt serve any purpose) Different bottle sizes (Based on the fact that if someone wants to buy a mineral water bottle, they go ahead and do it. They are not really particular about the size of the bottle) The factors that have been  raised  as they remove compromises that buyers are currently making Tamper proof packaging in the form of seals (Most of the consumers are scared of open or broken seals as many local water bottles are tampered) Sturdy and leak proof bottles Minerals and purification of the water The factors that have been  created  as they present new sources of customer value Fruit flavoured water ( For those who are tired of plain water or sweetened carbonated drinks) C:UsersManasDesktopWickyFruitEnergyKleinst.jpg Value added flavoured water with natural Ayurvedic additive (For those who are health conscious) C:UsersManasDesktopstock-photo-mineral-water-bottle-and-glass-with-mint-and-ice-rocks-10313494.jpg

Creative writing Belonging

His bony elbow protruded from beneath a thin brown layer of skin, its leathery texture coated with blistering sweat sparkled underneath the unmerciful sun as he leant against his cab. We exchanged glances and spoke in native tongues. As he spoke his skeletal fingers flick the sweat soaked hair from his eyes. Pointed towards the trunk and flung my Pravda luggage beneath the hood. He turned on the radio to a soft Vietnamese melody and headed towards my grandmother's home.I sat in the back, watched the passing sceneries In an alarm- conditioned cab as if they were a movie. I watched as the pale clouds enveloped the sky, engulfed the sun and swallowed my everyday worries. Below on the grassy paddocks kids aged around 6-7, with bent backs and lifted buttocks, worked for their daily meals, knees deep in muddy water, fingers groping pitifully against the blood sucking leeches. Their ‘among la', straw hats, hung over their eyes, their dark pupils dilated and fingers numbed at each plun ge they made Into the murky water.As the driver pulled over at a gas station, got out and headed towards one of the teenage rockers an old man limping with a twisted leg, held raffle tickets In one hand while the other hung mutilated and broken by his side. He begged and begged with a cracked voice choking on each word that sipped from his lips, â€Å"Plea, please I beg of you. Leap me, MME poor. I have nothing. † HIS elongated fingers slipped through the window and begged for money. I stared at his desperation In disbelief, and handed over 100,000 dung, five dollars Australian money.He bowed and bowed as he walked off, glancing back with thanks In his eyes. As he left, more and more beggars started to crowd the car, In pure panic I rolled up my window and watched In disgust as they slammed and rocked the car begging for money. They were Like zombies In an apocalypse. I hate this. I hate this place. I held both hands over my ears, shut my eyes and started humming. The driver emerged from the crowd and made his way towards the front seat. We drove off leaving the Image of poverty behind us. The driver turned and called out to me.HIS deep vibrant voice contrasted against his outward appearance, he tapped me and told me that we had arrived. The vivacious azure colored wall winked at me, welcoming me through the door. There grandmother stood with open arms, she brushed back my fringe and gave me a warm reassuring kiss that wiped away my Jet lag and provided me with the comfort that I missed. The warm embrace made me forget the poverty that was Just on the other side of the wall. It made me realism that even If I worried about the poverty that existed outside, I could do nothing to help It.And soon the worry had disappeared. Nothing but the lingering warmth remained. Grandmother's home. I sat in the back, watched the passing sceneries in an air- dilated and fingers numbed at each plunge they made into the murky water. As the workers an old man limping with a twisted leg, held raffle tickets in one hand while you. Leap me, MME poor. I have nothing. † His elongated fingers slipped through the window and begged for money. I stared at his desperation in disbelief, and he walked off, glancing back with thanks in his eyes.As he left, more and more gears started to crowd the car, in pure panic I rolled up my window and watched in disgust as they slammed and rocked the car begging for money. They were like zombies in an apocalypse. I hate this. I hate this place. Made his way towards the front seat. We drove off leaving the image of poverty behind us. The driver turned and called out to me. His deep vibrant voice contrasted other side of the wall. It made me realism that even if I worried about the poverty that existed outside, I could do nothing to help it. And soon the worry had disappeared.

Dickens Life Expressed Through Pip in Great Expectations...

Great Expectations was a novel written by Charles Dickens. It was first published in serial form from 1st December 1860 and then further on was released in book form in August 1861, although was previously issued by David Copperfield in 1849. This novel reworks his own childhood as a first-person narrative; Dickens was fortunate and had an advantage of writing Great Expectations due to him living in the Victorian times, and he related his life experiences with the main character of the play, ‘Pip’. Charles opened the play with the character Pip; his name was short for his Christian name Philip. In the Victorian times there were 3 different classes, these were known as the upper class, middle class and lower class. Pip belonged to the†¦show more content†¦So therefore Pip did not receive an education. One of the things Charles Dickens tended to do in his career of writing was that he used interesting names characters in the story. As explained earlier the main character in the play is Pip, the reason he chose this name was because it symbolises a lot of different thoughts. If you think of a pip, the first impression that comes to mind is a seed, and a seed is a very small and fragile object and needs a lot of care to come into life and grow into a healthy plant. This describes exactly what a young child needs to grow and have a healthy life, just like Pip in the story. Furthermore in the story Pip is described as a ‘’small bundle of shivers’’, this shows that he has built up emotions of his memories in that past, suggesting that he didn’t have a very good childhood. The word small creates an impression that he was left behind and didn’t get much love or care in his childhood. The setting is in a graveyard, as it mentions in the story ‘’bleak place overgrown with nettles was the churchyard’’. This negative language creates a barren and colourless setting and nettles in particular are seen as unfavourable objects. ‘’overgrown with nettles’’ states that it was deceived and not looked after. In addition ‘’the dark flat wilderness’’ is used to describe the marshes part of the setting, this shows that it is dark there and it states that there is nobodyShow MoreRelatedSocial Class Of The Victorian Era1282 Words   |  6 Pagesduring the Victorian Era was Charles Dickens. Growing up in a poor, working class family, Dickens knew about the harsh realities that spawned from the social class system present. His writing reflects these experiences and attempts to expose this harsh system and other big problems prominent in Victorian society. Pip is a character that experiences some of t hese realities in Great Expectations. Pip initially lets his social status define him and must then go through a spiritual journey to discover whatRead MoreExplore the Relationship between Character and Environment. Essays1112 Words   |  5 Pagesworks of the period. Both Great Expectations and David Copperfield are characterised by the close relationship between the characters and their immediate environment. This is emblematic of all Dickens novels, reflecting Dickens own life, recreating his experiences and journeys, using people and places to symbolise feelings and emotions. David Copperfield opens to `Pip in a churchyard on the eerie marshes of Kent sombrely reading his parents gravestones. Dickens describes the scenery as: Read MoreGreat Expectations1707 Words   |  7 PagesGreat Expectations Human nature is the psychological and social qualities that characterize humankind. Human nature separates humans from the rest of the animal kingdom. The underlining theme of human nature is evident in Great Expectation by Charles Dickens use of his characters. A main characteristic that Dickens displays is friendship. The friendship between Pip and Herbert is strong. Herbert was significant to Pip’s growth in social class and eventual to his revelation. â€Å"Friendship was oneRead MoreCharles Dickens Great Expectations1320 Words   |  6 Pageswork of Charles Dickens’ Great Expectations, and the novel tells the story of Pip, a young orphan boy who lives with his sister and her husband who is a blacksmith, one day he is requested to play at Miss Havisham’s Manor and he falls in love with her daughter, Estella, who gives him the aspiration to become a gentleman to win her love. He then receives his great expectations from his mystery benefactor that he later finds out is a criminal and refuses to take his money, in the end Pip realizes thatRead MoreGreat Expectations by Charles Dickens984 Words   |  4 PagesCharles Dickens utilizes his life for inspiration for the protagonist Pip in his novel Great Expectations. They both struggle with their social standing. Dickens loved plays and theatre and therefore incorporated them into Pip’s life. Dickens died happy in the middle class and Pip died happy in the middle class. The connection Dickens makes with his life to Pip’s life is undeniable. If readers understand Dickens and his upbringing then readers can understand how and why he created Pip’s upbringingRead MoreEssay on Crime and Imprisonment in Great Expectations1413 Words   |  6 PagesCrime and Imprisonment in Great Expectations      Ã‚  Ã‚   There is a clear relationship between the characters in Great Expectations and crime. Dickens uses this connection to show that a criminal can be reformed. He also shows the characters to be prisoners of their own doing. Pip is born into his prison. He continuously associates himself with criminals and criminal behavior. Pip likens himself to a criminal from the start: I think my sister must have had some general idea that I wasRead MoreLiterary Analysis Of Great Expectations1443 Words   |  6 Pages Charles Dickens is a well-known author famous for his skillful and distinctive writing style. One of the novels in which Dickens best demonstrates his masterful style is Great Expectations. In this book, many literary elements are employed to develop a cleverly blended story. To create a unique effect, comedy, tragedy, and garish features are mixed together throughout. The wide array of writing patterns used by Dickens can be found over the course of the entire book and exemplified in many differentRead MoreAnalysis: Great Expectations, by Charles Dickens951 Words   |  4 Pagesexperiences as a child. However, in the Victorian age, this is a completely different story as most children had to go thr ough many hardships and sufferings, in order to satisfy the needs of their family. Great Expectations is set in the Victorian age and Charles Dickens portrays the years of childhood as at time of confusion, darkness and terror. Nevertheless, this unfavorable childhood helps Pip mature as a person in many different ways. Pips experiences with multiple people when he was a child providesRead More Abusive Women in Great Expectations Essay example990 Words   |  4 PagesWomen in Great Expectations      Ã‚  Ã‚   One may infer that Dickens may have been attempting to acknowledge the birth of female freedom, due to the industrial revolution, by way of the female characters actions within Great Expectations. Considering that he creates such verbal execution performed by many of the female characters within the novel suggests that women were usually treated as equals, this not being the case. By allowing these women to be verbally and physically abusive, Dickens mayRead MoreCharles Dickens Great Expectations2277 Words   |  10 PagesAlthough Charles Dickens’ classic novel Great Expectations was published in 1861, modern-day playwrights, authors, and directors go to great lengths to preserve its timelessness. Many of these writers feel that the best way to keep the novel relevant to society is to alter the original novel to make it culturally relevant or acceptable. The idea of cultural studies in regards to literature and literary criticism began in the 1950s and â⠂¬Å"involves viewing and analyzing practically any recorded phenomenon

Innocents Transformed Into Monsters. Alexis Kirsch.Mrs.

Innocents Transformed into Monsters Alexis Kirsch Mrs. Trant Seventh Period 5/22/17 Are Monsters simply Born? Or are They Created? Serial Killers. We’ve all heard these words, but what does it mean? A Serial Killer is a person who commits a series of murders, often with no apparent motive, and typically following a predictable behaviour pattern. They tend have a cooling off period, and their reason for killing usually is for a sexual component. They have to kill at least three to five people to be counted as serial. A Serial Killer usually gets confused with Spree Killers and Mass Murderers, but these types of Killers are rather different. A Spree Killer is a person who kills more than one victim, spread out over†¦show more content†¦A Psychopath is born; a Sociopath is created. As a child is growing they start to portray certain characteristics; and if there’s a possibility that you’ll grow up to be Serial Killer there are four key characteristics that you’ll portray as a child. They’ll have Antisocial Behavior. Theyâ₠¬â„¢ll portray hostility and aggression towards others. They’ll exhibit Voyeurism. Voyeurism is the practice of obtaining sexual gratification by looking at sexual objects or acts, especially secretively; basically they’ll be an extreme peeping tom. A Serial Killer enjoys this because they are in control of a situation that you don’t want people to see. They’ll have a Love of Setting Fires. Once a child has a taste for setting fires there’s a high chance that they’ll become an Arsonist. A Arsonist is a Person who commits Arson. Arson is the malicious burning of another s house or property, or in some statutes, the burning of one s own house or property, as to collect insurance. And finally, they’ll love to torture and kill animals. It gives them a sense of control over a situation. The Mind Contributes to the Best and the Worst It’s hard going through life normally, but when you add a Mental Illness to the equation it gets even trickier. Mental Illnesses are disorders that make it hard to function normally in day-to-day life. With Mental Illnesses it can be hard to concentrate, you can see hallucinations,